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Product Marketing Specialist



Marketing & Communications, Product
London, UK
Posted on Tuesday, June 4, 2024

Founded by mathematicians and cyber defense experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption. We protect more than 8,400 customers from the world’s most complex threats, including ransomware, cloud, and SaaS attacks.

Our roots lie deep in innovation. The Darktrace AI Research Centre based in Cambridge, UK, has conducted research establishing new thresholds in cyber security, with technology innovations backed by over 130 patents and pending applications. The company’s European R&D center is located in The Hague, Netherlands.

Headquartered in Cambridge, UK, Darktrace has more than 2,400 employees located globally. Customers include public sector agencies, education institutions, media, organizations supplying critical infrastructure, and businesses of all sizes worldwide.

This is an excellent opportunity to join a fast-growing company, named one of TIME magazine’s “Most Influential Companies” for 2021 and one of Fast Company’s “Most Innovative AI Companies” in 2022. For more information on our cutting-edge technology, visit darktrace.com.

Darktrace is seeking a talented and motivated Product Marketing Specialist to join our team, focusing on Darktrace Services. The successful candidate will play a crucial role in developing and executing marketing strategies, messaging, collateral, and campaigns to promote Darktrace's services portfolio. This role requires a blend of marketing expertise, cybersecurity knowledge, and a passion for driving business growth.

This role is based out of our London office, with expected attendance of 2 days a week.

On a day-to-day basis you'll be:

Developing and executing marketing strategies to promote Darktrace's services portfolio, including managed detection and response (MDR) and professional services. You'll be create compelling messaging and value propositions for Darktrace Services, highlighting the unique benefits and capabilities to target audiences and collaborating with cross-functional teams, including sales, product management, and marketing, to ensure alignment and effective communication of Darktrace Services' value proposition. As a Product Marketing Specialist you'll also be:

  • Producing high-quality marketing collateral, including presentations, datasheets, case studies, and whitepapers, to support sales efforts and drive customer engagement.
  • Planning and executing marketing campaigns to generate leads, increase brand awareness, and drive demand for Darktrace Services.
  • Monitoring and analyzing the performance of marketing activities, leveraging data insights to optimize campaign effectiveness and drive continuous improvement.
  • Work closely with the sales team to communicate the value proposition of Darktrace Services, provide sales enablement support, and ensure alignment between marketing and sales efforts.

More about you:

With a related degree in Marketing , Business, Computer Science you'll come with marketing experience ideally in the Cybersecurity industry having familiarity with cybersecurity services such as managed detection and response (MDR) or professional services. You'll be a creative thinker with a passion for developing innovative marketing programs and driving business results. You'll also have:

  • Strong understanding of marketing principles and best practices, with the ability to develop and execute effective marketing strategies and campaigns.
  • Excellent written and verbal communication skills, with the ability to create compelling messaging and content.
  • Strong project management skills, capable of managing multiple initiatives simultaneously.
  • A results-oriented mindset with a focus on driving measurable impact and achieving business objectives.

Benefits we offer:

  • 23 days paid holiday, increasing to 25 days after two years’ service plus UK bank holidays.
  • Additional birthday day off.
  • Salary Sacrifice pension scheme with 4% employer contribution and minimum 5% employee contribution.
  • Optional BUPA private medical insurance with premiums for you and your immediate family.
  • Life assurance with a benefit of 4x your annual basic salary.
  • Employee Assistance Programme offering both on-line and telephone support and resources to you and your family.
  • Cycle to work scheme.
  • Active social and charity initiatives including our matched charitable giving scheme.
  • Working in an exciting and ambitious team