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Manager/Director of Product Marketing, Fraud & Risk

DataVisor

DataVisor

Marketing & Communications, Accounting & Finance, Product
Mountain View, CA, USA
Posted on Thursday, August 24, 2023

DataVisor is the world’s leading AI-powered Fraud and Risk Platform that delivers the best overall detection coverage in industry. With an open SaaS platform that supports easy consolidation and enrichment of any data, DataVisor's solution scales infinitely and enables organizations to act on fast-evolving fraud and money laundering activities in real time. Its patented unsupervised machine learning technology, advanced device intelligence, powerful decision engine and investigation tools work together to provide guaranteed performance lift from day one. DataVisor's platform is architected to support multiple use cases across different business units flexibly, dramatically lowering total cost of ownership, compared to legacy point solutions. DataVisor is recognized as an industry leader and has been adopted by many Fortune 500 companies across the globe.

Our award-winning software platform is powered by a team of world-class experts in big data, machine learning, security, and scalable infrastructure. Our culture is open, positive, collaborative, and results driven. Come join us!

Position: Director/Sr Director of Product Marketing

We are seeking a Director or Sr Director of Product Marketing to play a pivotal role in shaping and executing DataVisor's product marketing strategy. You will define messaging, drive demand, foster adoption of our fraud platform and contribute to the overall company success.

Responsibilities:

  • Formulate and execute the product marketing strategy to stimulate demand and adoption of DataVisor's cutting-edge security analytics solution.
  • Craft compelling product messaging, value propositions, and differentiation strategies that deeply resonate with target audiences.
  • Collaborate seamlessly with product management, sales, and marketing teams to identify market trends, customer needs, and unique selling points.
  • Cultivate and define the company's competitive positioning through thorough market analysis and benchmarking.
  • Develop and implement product pricing strategies in alignment with market trends, competitive analysis, and customer value.
  • Oversee the creation of essential product collateral, encompassing data sheets, case studies, presentations, and web content.
  • Lead and execute go-to-market initiatives and campaigns, including seamless product launches, demand generation, and comprehensive sales enablement.
  • Establish and monitor metrics to assess the effectiveness of marketing programs, continually optimizing strategies.
  • Lead and manage relationships with industry analysts, and establish clear positioning of DataVisor in the market
  • Bachelor's or Master's degree in Engineering, Marketing, Communications, or related field; MBA preferred.
  • A minimum of 8 years' experience in enterprise software product marketing, preferably within the fraud and financial industry.
  • Strong strategic and analytical acumen, translating market insights, customer requirements, and competitive positioning into impactful marketing initiatives.
  • Excellent communication skills, proficient writer, demonstrated by the ability to craft compelling product messages and effectively convey value to executive stakeholders.
  • Proven track record of devising and implementing successful go-to-market strategies and campaigns.
  • Proficiency in sales enablement, including the creation of sales training materials and tools to bolster the sales cycle.
  • Familiarity with cloud computing, big data, AI, and Internet security industries is a must.
  • Consulting firm and startup experience is a plus.
  • We offer a flexible schedule with competitive pay, equity participation and health benefits, along with catered lunch, company off-sites, and game nights, as well as the opportunity to work with a world class team.