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Senior Associate - Campaign Management

Indegene

Indegene

Bengaluru, Karnataka, India
Posted on Thursday, March 21, 2024

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?
We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.
We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.
If this excites you, then apply below.

Senior Associate - Campaign Management (Social Media)

You will be responsible for: Responsibilities

• Implementation of social media strategies and initiatives for brand, including brand campaigns, product launches, disease awareness programs and other pharma specific campaigns.
• Execute social media campaigns, including content creation, scheduling, and monitoring, to ensure timely and accurate delivery of messaging.
• Monitor social media channels for mentions, trends, and opportunities, engaging with followers and addressing inquiries or concerns in a timely manner.
• Respond to user comments, maintain a positive brand image, address potential issues or concerns, and follow AE reporting guidelines in response management.
• Analyse campaign performance metrics and provide regular reporting to clients, highlighting key insights and recommendations for optimization.
• Stay informed about changes in social media algorithms, platform updates, and regulatory guidelines, adapting strategies accordingly to maximize impact.
• Proficiency in social media analytics tools and platforms, with the ability to analyse data and derive actionable insights

Your impact

• Audience Engagement: Foster meaningful interactions, enhancing brand loyalty and customer advocacy.
• Brand Reputation Management: Proactively manage brand mentions and feedback, maintaining a positive brand image.
• Compliance Adherence: Ensure regulatory compliance, mitigating risk and maintaining standards.
• Continuous Improvement: Stay updated on trends and changes, adapting strategies for ongoing success
• Quality in social media campaign execution: Ensure high quality adherence in social media operation

About you:


• Bachelor's degree in Marketing, Communications, or related field; advanced degree preferred.
• 4-5 years of experience in social media management, with a focus on the pharmaceutical industry.
• Proven track record of executing successful social media campaigns for pharmaceutical clients, driving engagement and brand awareness.
• Strong understanding of regulatory guidelines governing pharmaceutical marketing, with experience navigating compliance requirements.
• Excellent communication and interpersonal skills.
• Proficiency in social media analytics tools and platforms, with the ability to analyze data and derive actionable insights.

Must have: Facebook, LinkedIn, Twitter, Instagram, YouTube, BrandWatch, Sprinkler, Hootsuite, SEMrush, Meta Business Suite, LinkedIn Advertising, Twitter Advertising, Social media Listening

Nice to have: ORM, Adverse Reporting & Response Management, Community Management, Reporting & Documentation

EQUAL OPPORTUNITY


Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.