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Senior Associate - Campaign Management

Indegene

Indegene

Bengaluru, Karnataka, India
Posted on Thursday, June 20, 2024

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

If this excites you, then apply below.

Senior Associate - Campaign Management

You will be responsible for:
The Salesforce Marketing Cloud (SFMC) QA Specialist is responsible for ensuring the quality and performance of marketing campaigns and automations within SFMC. This role involves rigorous testing, identifying issues, and working closely with the development team to ensure flawless campaign execution. The ideal candidate will have a keen eye for detail, a strong understanding of SFMC functionalities, and a passion for quality assurance.
Key Responsibilities:
§ Develop and execute comprehensive test plans and test cases for email campaigns, customer journeys, and automations within SFMC.
§ Conduct functional, regression, and performance testing to identify defects and ensure quality standards are met.
§ Validate data integrity and segmentation accuracy for targeted campaigns.
§ Identify, document, and track defects and inconsistencies in campaigns and automations.
§ Collaborate with development teams to troubleshoot and resolve issues.
§ Verify fixes and ensure issues are resolved before deployment.
§ Utilize SFMC tools such as Automation Studio and Journey Builder to create and test automated workflows.
§ Maintain detailed documentation of test cases, test results, and defect logs.
§ Generate regular reports on testing activities, defects, and overall quality metrics.
§ Provide insights and recommendations for improving testing processes and campaign quality.
§ Stay updated with the latest SFMC features, best practices, and industry trends related to quality assurance.
§ Participate in training and certification programs to enhance SFMC proficiency.

About you: (Desired profile)
§ Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.
§ 3-6 years of experience in quality assurance, preferably within digital marketing or CRM environments.
§ Hands-on experience with Salesforce Marketing Cloud and its various tools (e.g., Email Studio, Journey Builder, Automation Studio).
§ Strong understanding of QA methodologies, tools, and processes.
§ Proficiency in creating and executing test plans and test cases.
§ Excellent analytical and problem-solving skills.
§ Basic knowledge of HTML/CSS and SQL for email template testing and data validation.

Must have: (Requirements): Salesforce Marketing Cloud Email Specialist.
Nice to have: (Additional desired qualities)
§ Familiarity with test automation tools and scripting languages (preferred but not required).

Must have : Hands on experience of Email Studio, Content Builder & Journey Builder. Basic Html & CSS skills. Basic SQL. Should be Basic to intermediate level on SQL & AmpScript, Html, CSS, Hands on experience of Automation Studio, A/B testing, Segmentation & Targeting, Personalization etc, Email Engagement Out of Box Reporting + Basic Data views

Nice to have : Hands on experience of Email Studio, Content Builder & Journey Builder. Basic Html & CSS skills. Basic SQL. Should be Basic to intermediate level on SQL & AmpScript, Html, CSS, Hands on experience of Automation Studio, A/B testing, Segmentation & Targeting, Personalization etc, Email Engagement Out of Box Reporting + Basic Data views


EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.