We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?
We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.
If this excites you, then apply below.

Campaign Management Lead

You will be responsible for:
Responsibilities

• Develop and lead the implementation of social media strategies and initiatives for brand, including brand campaigns, product launches, disease awareness programs and other pharma specific campaigns.
• Execute social media campaigns, ensure social media post scheduling as per the calendar, optimize the campaign for key KPIs and ensure adherence to social media platform, pharma, brand and local compliances.
• Collaborate with account management, creative, and regulatory teams to ensure that social media campaigns are aligned with client goals and comply with regulatory requirements. • Oversee the execution of social media campaigns, including content creation, scheduling, and monitoring, to ensure timely and accurate delivery of messaging.
• Monitor social media channels for mentions, trends, and opportunities, engaging with followers and addressing inquiries or concerns in a timely manner.
• Implement comment monitoring processes to track and respond to user comments, maintaining a positive brand image, addressing potential issues or concerns, and following AE reporting guidelines in response management.
• Analyse campaign performance metrics and provide regular reporting to clients, highlighting key insights and recommendations for optimization.
• Stay informed about changes in social media algorithms, platform updates, and regulatory guidelines, adapting strategies accordingly to maximize impact.
• Proficiency in social media analytics tools and platforms, with the ability to analyse data and derive actionable insights

Your impact

• Strategic Campaign Development: Drive strategic social media campaigns, boosting brand visibility and market share. • Audience Engagement: Foster meaningful interactions, enhancing brand loyalty and customer advocacy.
• Brand Reputation Management: Proactively manage brand mentions and feedback, maintaining a positive brand image.
• Compliance Adherence: Ensure regulatory compliance, mitigating risk and maintaining standards.
• Data-Driven Insights: Utilize analytics for informed decision-making, optimizing campaign performance.
• Cross-Functional Collaboration: Collaborate across teams for integrated marketing efforts, maximizing impact.
• Continuous Improvement: Stay updated on trends and changes, adapting strategies for ongoing success
• Quality in social media campaign execution: Ensure high quality adherence in social media operation
• Better Campaign ROI: Ensure efficient execution of social media to ensure high campaign ROIs

About you
• Bachelor's degree in Marketing, Communications, or related field; advanced degree preferred.
• 5-7 years of experience in social media management, with a focus on the pharmaceutical industry. • Proven track record of developing and executing successful social media campaigns for pharmaceutical clients, driving engagement and brand awareness.
• Strong understanding of regulatory guidelines governing pharmaceutical marketing, with experience navigating compliance requirements.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and with clients.
• Strategic thinker with the ability to translate client objectives into actionable social media strategies.
• Proficiency in social media analytics tools and platforms, with the ability to analyze data and derive actionable insights.

Must have : Social Media Marketing, Campaign Strategy & Execution

Nice to have : Planning, Strategy creation, campaign execution

EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.