We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

If this excites you, then apply below.

Role: Senior Associate - Campaign Management

Description:

Paid Search (SEM) Specialist
Indegene is strategic solutions partner to several of the Top 20 life-sciences and healthcare organizations worldwide. We help global healthcare organizations address complex challenges by seamlessly integrating analytics, marketing, technology, operations, and medical expertise.
We are looking for a Paid Search (SEM) Specialist who has an entrepreneurial mindset with a hands-on experience to define, develop and manage successful execution of paid search marketing strategies & campaigns. This role provides end-to-end management throughout the paid search channels and collaborates with internal teams to drive paid search outcomes.

Key Responsibilities:
• Provide end-to-end management throughout the search program, including execution and optimization, while meeting timelines, budget, and quality standards.
• Should have hands on experience on Platforms like Google, Microsoft Ads, Bing, Yahoo, MSN.
• Define and co-develop paid search measurement framework and KPIs.
• Perform keyword research and traffic forecasting using search engines and third-party tools.
• Use SEM best practices for campaign structure leveraging advanced bidding strategies, layers of negative keywords, dayparting, location targeting, potential affinity & in-market audiences, extensions etc.
• Provide performance analysis and reports for search campaigns in a thorough, accurate, and timely manner.
• Develop/co-develop testing plans, including A/B copy & landing page tests, BETA tests, various bid models etc.
• Oversee budget, pacing and provide weekly, monthly/quarterly updates.
• Oversee campaign/copy submissions to Medical/Legal/Regulatory review and ensure best practices are in-line with M/L/R compliance as well as search engine advertising policies.
• Stay up to date with industry developments.

Qualifications/Skills/Knowledge
• 7+ Years Paid Search Experience in an agency or media company
• Experience with paid search platforms such as SA360, Google Ads, Bing, Microsoft ads etc.
• Well-versed with paid media & analytic tools
• Experience and ability to perform analysis and strong analytical skills.
• A strong team player and willing to roll up sleeves.
• Excellent communication, organizational and project management skills
• Regulated industry experience is a plus.

Pl. note: Digital Marketing Agency experience is a plus.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.