Senior Digital Analyst - Campaign
Indegene
Job Description
Must Have
Senior Analyst - Data & Analytics
You will be responsible for:
Responsibilities:
We are looking for an experienced analytics consulting professional with 3+ years of experience, who can handle a breadth of analytics projects, with proficiency in popular analytics tools / platforms and leveraging AI / ML / NLP techniques to deliver analytics projects:
Deliver various types of analytics consulting projects, ranging from ad-hoc analytics / data mining to advanced analytics projects, depending on the needs of the client
Deliver projects end-to-end, from requirements gathering / understanding to project planning to project delivery and recommendations, with appropriate guidance from senior managers
Types of analytics problems may include, but not limited to:
Brand Performance
Campaign Measurement and Optimization
Promotion Response & Marketing Mix Modeling
Customer Segmentation – basic and advanced methodologies
Marketing Mix Optimization
Predictive Analytics
Sales Force Effectiveness, SF Sizing & Design
Patient-data analytics, Market Access
Handle multiple projects at any point in time, ensuring that progress is made across all the projects, with appropriate prioritization and workload distribution within the team
Lead client communication, providing clients with periodic updates and insights / recommendations through appropriate channels (conference calls / emails)
Proactively communicate, internally and externally with senior stakeholders within the team, ensuring that any issues / concerns are handled in a timely manner
Provide technical and business leadership/ mentorship to junior team members; groom them for additional responsibilities
Develop approach for complex analyses and gain consensus with stakeholders internally and externally. Employ advanced analytics approaches like predictive and prescriptive statistics, machine learning and linear programming / optimization depending on the client requirements and data availability
Handle small and large datasets on projects efficiently and figure out the right technology to use for processing the data and delivering the analyses. Be a champion on analytics technologies within the team.
Develop expertise in pharma and healthcare datasets and be a champion within the team
Collaborate with other members within the team to innovate through automation / new ideas / capabilities / tools
Meaningfully communicate insights and information to a broad group of stakeholders through excellent oral and written communication
Your impact:
About you: (Desired profile)
Must have: (Requirements)
Nice to have:
Desired Profile / Skills
3+ years of overall experience with a reasonable exposure to delivering analytics projects
Experience in pharma commercial analytics is a must have, other industry experience a plus
Should have experience in leading / guiding small to large teams
Strong presentation and client communication skills
Excellent analytical and problem-solving skills
Ability to work through complexity and ambiguity
Experience in handling small and large datasets through Excel/VBA, MS Access / SQL Server, Python
Experience in data visualization platforms like Tableau, Power BI, Qlik View
Knowledge of basic statistics and ability to run predictive / machine learning models in R/Python
Experience in solving advanced analytics problems like customer segmentation, ROI / impact analytics, multichannel marketing modeling is a plus
Perks: (Mention if any, otherwise ignore)