Manager - Creative Direction
Indegene
Job Description
Must Have
We are seeking a dynamic and strategic Creative Direction Manager to serve as the agency’s senior-most voice for one or more key brands. This role blends creative leadership, strategic thinking, and client partnership to drive brand excellence and business growth. You will be the go-to authority for both internal teams and client stakeholders, ensuring that every creative output is aligned with brand vision, market trends, and business objectives.
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Key Responsibilities
Leadership & Strategic Oversight
• Serve as the lead for assigned brand(s), owning the relationship and guiding the brand’s creative and strategic direction.
• Lead accounts with agency fees totaling $4M–$10M+, ensuring profitability and client satisfaction.
• Act as a thought leader across internal and external meetings, bringing a strategic, informed, and authoritative presence.
• Translate complex brand and market dynamics into actionable creative strategies.
Client & Relationship Management
• Build deep trust and equity with clients, becoming their most valued strategic partner.
• Develop relationships beyond the core client team, including vendors, research, sales, and medical teams.
• Proactively identify opportunities to “get a seat at the table” and influence client-side decision-making.
• Navigate and lead difficult conversations with professionalism and empathy.
Creative & Operational Excellence
• Oversee the end-to-end creative process, ensuring alignment with brand strategy and creative vision.
• Guide the development of strategic briefs, ensuring clarity and client alignment.
• Review and approve all creative deliverables to maintain quality and consistency.
• Activate and align cross-functional teams to deliver engaging, effective creative reviews.
Financial Stewardship
• Own the financial health of the account, including forecasting, phasing, and utilization.
• Review and approve project estimates, SOWs, and finance trackers.
• Collaborate with project management and leadership to meet revenue goals and optimize team utilization.
Team Leadership & Development
• Mentor and coach junior staff, fostering a culture of growth, collaboration, and accountability.
• Lead brand planning initiatives in partnership with strategy and creative teams.
• Promote live interactions and collaboration to enhance the client experience and internal alignment.
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What We’re Looking For
Experience & Expertise
• 8–10 years of experience in creative account leadership, preferably in an agency or brand-side environment.
• Proven success managing large-scale accounts and cross-functional teams.
• Deep understanding of brand strategy, creative development, and integrated marketing.
Skills & Attributes
• Masterful communicator – adept at listening, writing, and speaking with clarity and influence.
• Strategic thinker – able to connect dots across business, brand, and creative.
• Operationally sound – skilled in managing budgets, timelines, and team dynamics.
• Relationship builder – trusted by clients and respected by internal teams.
• Creative advocate – passionate about delivering bold, effective, and brand-aligned work.