Senior Associate - Campaign Management
Indegene
Job Description
Must Have
Sr. Associate - Campaign management
Overview
The Campaign – Sr. Associate management would be responsible for running Email campaigns for US/UK/European clients Using Salesforce Marketing cloud and other ESP like Sendi etc., The individual will be responsible for planning, optimizing, and analyzing campaign performance based on client objectives.
Required Skills:
• At least 5 to 8 years of experience in Campaign building and Execution based on client goals and objectives.
• Experience in Data management, hygiene and segmentation
• Expertise in building and optimizing campaigns.
• Proficient in documenting and testing campaigns.
• Strong analytical and reporting skills. Must be able to understand and analyze campaigns data.
• Experience in Automation and Journey Builder
• Good at writing Amp script, trigger send and new concepts of SFMC like STO
• Good at API Integration
• Good at analyzing the campaigns placement and ensuring the campaigns are meeting the agreed goals and KPI
Personal Characteristics:
• Self-Starter
• Ability to take a set of directions and complete the task at hand, giving any insight you might have come across while working on the project.
• Ability to move quickly and proactively for client success in a deadline-driven environment.
• Team-Player – Who can work within a dynamic team but also get work done individually.
• Managerial skills – Who can lead by example while being a mentor.
• Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented.
• Strong organizational skills and ability to prioritize projects based on business needs.
• Keen eye for detail and interest in Internet trends.
• Ability to quickly pick up new concepts
• Willingness to try something new with limited experience and/or direction.