Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com
Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

Job Description: Sr. Marketing Associate – Omnichannel Marketing
About the Role:

We are seeking a Marketing Manager with 4-5 years of experience to lead omnichannel marketing and brand management for a portfolio of pharmaceutical brands in the US. This role is a blend of brand management and project management, requiring both strategic oversight of brand positioning and customer journey development, as well as hands-on execution of integrated omnichannel campaigns. The ideal candidate will be adept at balancing brand ownership with operational excellence to ensure successful campaign delivery across multiple channels.

Key Responsibilities:

Brand Management:

Own the brand portfolio strategy, including positioning, messaging, and adoption ladders.

Develop and manage customer journeys that map awareness, consideration, trial, and adoption stages.

Create adoption ladders to drive progression of healthcare providers (HCPs) through the engagement funnel.

Define and refine the channel mix strategy, ensuring the right channels and sequencing are used for maximum impact.

Build comprehensive brand marketing plans aligned with business goals and customer needs.

Track and report on brand health metrics, customer engagement, and adoption rates.

Omnichannel Campaign Strategy & Execution:

Translate brand objectives into integrated omnichannel strategies across digital, email, social, search, programmatic, and in-field channels.

Work with content and creative teams to ensure campaign assets are aligned to brand positioning and compliant with pharma regulations.

Implement personalization and segmentation tactics using marketing automation platforms.

Project & Campaign Management:

Manage end-to-end execution of omnichannel campaigns across the brand portfolio.

Build and maintain project timelines, budgets, and deliverables.

Coordinate cross-functional teams and external partners to ensure smooth deployment.

Monitor campaign performance and implement real-time optimizations.

Insights & Optimization:

Partner with analytics teams to assess channel performance, customer engagement, and ROI.

Use insights to refine customer journeys, adoption ladders, and channel mix strategies.

Provide recommendations to leadership for portfolio-level decision-making.

Compliance & Best Practices:

Ensure all brand and campaign activities comply with pharmaceutical regulations (FDA, HIPAA, etc.).

Stay current on omnichannel innovations, competitor strategies, and industry best practices.

Qualifications:

Experience:

4-5 years in marketing/brand management, with direct experience in the US pharmaceutical or healthcare industry.

Demonstrated expertise in developing customer journeys, adoption ladders, and channel mix strategies.

Hands-on experience managing omnichannel campaign execution for US HCP or patient engagement.

Skills:

Strong understanding of US pharma marketing dynamics, including compliance and regulatory frameworks.

Ability to balance strategic brand ownership with practical project execution.

Proficiency in marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Campaign) and analytics platforms.

Excellent communication, organizational, and analytical skills.

Education:

Bachelor’s degree in Marketing, Business, Communications, or related field.

Certifications in digital marketing, brand management, or project management are a plus.

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.