Shipping accounts for over 90% of global trade, but it’s operating in a world that’s decades behind in digitization and automation. Navigating congested ports, avoiding collisions, and improving operational efficiency are mission-critical—and increasingly complex in today’s world. Orca AI is leading the charge to bring next-gen situational awareness and decision-making to fleets through real-time AI and computer vision technology.

About The Role

We’re looking for a Creative Design Director to elevate and unify Orca AI’s visual identity across product and marketing, so every touchpoint feels bold, cohesive, and unmistakably Orca AI.

This role is for a creative leader who knows how to set a vision and make it real, someone who balances taste with execution, and brand storytelling with systems thinking.

You’ll report to the VP of Marketing and work with freelance /in-house designers, in-house product designers, and the marketing team to take full ownership of how Orca AI shows up in the world: across UI, campaigns, templates, and every visual touchpoint in between.

What You'll Be Doing

• Brand Leadership: Define and evolve Orca AI’s brand identity, ensuring visual consistency across all channels and customer touchpoints.
• Creative Direction: Oversee the conceptualization and execution for everything users and customers see; from marketing campaigns (web, social, events, brand assets), to the product UI (dashboard, mobile app)
• Team Management: Build, lead, and mentor a talented team of designers, fostering a culture of creativity, collaboration, and innovation.
• Cross-Functional Collaboration: Work closely with Marketing and Product teams to bring our brand to life at every step of the user journey.
• Design Excellence: Ensure world-class execution with a deep love for the craft, ensuring every brand touchpoint meets the highest standards of creativity, detail, and visual impact.
• Influence & Advocacy: Champion brand design across Orca AI, aligning it with business goals, influencing stakeholders, and acting as a brand guardian to ensure consistency, clarity, and creative ambition in everything we put out into the world.
• Operational Efficiency: Establish scalable design processes, workflows, and tools, leveraging AI where it adds value, to enhance efficiency and collaboration across teams.
• Next-Gen AI Fluency: You see AI not as a shortcut, but as a creative amplifier. We’re looking for a leader who’s deeply curious about AI’s evolving role in design, someone who can use its potential to streamline workflows, accelerate production, and unlock new levels of creativity across the team.
• AI-Driven Content & Experimentation: Leverage the latest AI video generation tools and trends to empower creators, marketers, and small businesses to produce, repurpose, and scale video content. Stay ahead of what’s possible; prompting, editing, and storytelling, so Orca AI remains at the forefront of next-gen content creation.

• You’re an experienced brand or creative design leader with 5+ years of experience, with a sharp eye, strong taste, and a portfolio full of visually impactful work.
• You have experience working in a fast-paced startup or SaaS environment, ideally with AI-powered products.
• You’ve led design teams before and know how to balance direction, hands-on collaboration, and space for your team to thrive.
• You’re fluent in both product and marketing environments; just as comfortable evolving UI design systems as you are crafting bold campaign visuals.
• You’re obsessed with video as a medium and have examples of video work; whether brand, motion, or social, that show you know what good looks like.
• You’re confident partnering directly with senior stakeholders, shaping a visual direction that aligns with company vision and drives brand impact.
• You’re energized by storytelling and know how to turn ideas into compelling visual systems that inspire, connect, and bring others along with your vision.
• You care deeply about consistency, detail, and craft; but know when to go lo-fi to test an idea fast.
• You’re proactive, collaborative, and love working across disciplines to create something bigger than the sum of its parts.
• You have a natural spark that brings energy and momentum to creative projects.