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Senior Customer Marketing Manager

Oro Labs

Oro Labs

Marketing & Communications, Customer Service
Europe · Africa · Middle East
Posted on Apr 12, 2026

Job Title: Senior Customer Marketing Manager

Location: EMEA (Remote)

About ORO Labs:

ORO Labs is an agentic procurement orchestration company on a mission to humanize the procurement experience. Founded in 2020 by former SAP Ariba product leaders, ORO delivers effortless user experiences so businesses can shorten cycle times, decrease risk through end-to-end process visibility, and remain agile in response to change with a no-code platform purpose-built for procurement. Trusted by users in over 70 countries, and supported by an extensive network of implementation and technology partners, ORO helps Fortune 500 and fast-growing global companies automate processes, improve cross-team collaboration, and scale procurement operations. The ORO platform is trusted by the world’s largest brands, including The Coca-Cola Company, Novartis, Danone, Roche, BASF, Liberty Global, Bayer, Millennium, and Booking.com.

Job Summary: ORO Labs is seeking a highly organized, creative, and data-driven Customer Marketing Manager to own and scale our customer engagement and advocacy programs. This is a high-impact individual contributor role at the center of our go-to-market strategy—working closely with Customer Success, Product Marketing, and Sales to amplify customer voices, deepen engagement, and showcase the value our platform delivers. This role offers strong growth potential for candidates who demonstrate ownership, strategic thinking, and measurable impact.

Responsibilities

Customer Advocacy & Storytelling

  • Develop compelling customer case studies, success stories, and testimonials
  • Build and maintain a robust library of customer quotes, use cases, and outcomes
  • Partner with Customer Success to identify advocacy opportunities across the customer base
  • Support customer speakers for events, webinars, and industry engagements

Customer Engagement Programs

  • Manage and grow customer participation in events, conferences, and marketing programs
  • Support and operationalize the Customer Advisory Board (CAB)
  • Build scalable programs to increase customer advocacy and referenceability
  • Explore, develop, and scale a customer user community to enable peer-to-peer engagement and sharing of best practices

Content & Communications

  • Own and produce a regular customer newsletter highlighting product updates, use cases, and thought leadership
  • Plan and execute customer-facing webinars, including solution updates and best practices sessions
  • Collaborate with Product Marketing to translate product innovation into customer-relevant messaging

Customer Insights & Feedback

  • Partner with Customer Success to run customer satisfaction surveys (e.g., NPS, CSAT)
  • Analyze feedback and synthesize insights to inform marketing, product, and leadership
  • Track and report on solution usage, customer engagement, and advocacy metrics

Cross-Functional Collaboration

  • Work closely with Customer Success to align on account health, program status, and engagement opportunities
  • Partner with Sales to support reference requests and deal acceleration
  • Continuously integrate customer voice into marketing content and campaigns

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Qualifications & Experience:

  • 4–7+ years of experience in B2B SaaS marketing, customer marketing, or customer success
  • Proven experience developing customer stories, case studies, and advocacy programs
  • Strong writing and storytelling skills with the ability to translate customer outcomes into compelling narratives
  • Experience managing webinars, newsletters, and customer communications
  • Comfortable working cross-functionally in a fast-paced, high-growth environment
  • Analytical mindset with experience in survey tools and customer insights
  • Highly organized with strong attention to detail and program management skills

Preferred:

  • Knowledge of / experience in the procurement technology space (past S2P or best of breed provider background)
  • Background in category creation or emerging-market positioning
  • Familiarity with AI-driven enterprise software narratives
  • Experience supporting Series C–D growth-stage companies

Why Join ORO:

  • Help define and lead a new category in enterprise software
  • Work directly with experienced founders and enterprise customers
  • High visibility role with real impact on company growth and market perception
  • An awesome startup culture and very cool product
  • Competitive salary and bonus structure
  • Comprehensive benefits package, including health, dental, and vision insurance
  • A collaborative and inclusive work environment
  • Remote work flexibility